Why Gen C?

To understand Gen C is to understand the consumer of the 21st century. The ways in which Gen C consumers are planning, booking, experiencing and talking about their travel are already having a profound impact on the global travel and tourism industry; introducing new brands, new ideas and shaking up the traditional tourism value chain.

Remember what Google said about Gen C?

‘Gen C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. 

  • Gen C is a state of mind
  • Gen C strives for expression
  • Gen C is a taste-maker
  • Gen C defines the social network
  • Gen C is constantly connected
  • Gen C values relevance and originality

In these pages we’ll consider what that means for the travel and tourism industry of the future.


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