To understand Gen C is to understand the consumer of the 21st century. The ways in which Gen C consumers are planning, booking, experiencing and talking about their travel are already having a profound impact on the global travel and tourism industry; introducing new brands, new ideas and shaking up the traditional tourism value chain.
Remember what Google said about Gen C?
‘Gen C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics.
- Gen C is a state of mind
- Gen C strives for expression
- Gen C is a taste-maker
- Gen C defines the social network
- Gen C is constantly connected
- Gen C values relevance and originality
In these pages we’ll consider what that means for the travel and tourism industry of the future.