Understanding the new wave of young travellers will help you to plan your resources better, target your marketing efforts in the right direction and improve the visitor’s experience of your destination, product or service. However good, solid data on travellers in general – let alone young travellers – is famously hard to find.
In this section I’ve brought together a range of resources to help you better understand the Gen C Traveller. I’ve featured reports from a range of sources and which approach the young consumer from a range of directions; tourism policy, consumer behaviour, tech take-up, destination marketing strategies… they’re all here.
My thanks go to the leading industry associations, enterprises and destination management and marketing organisations that kindly contributed these resources. If you’d like anything featured here to be removed or edited, please let me know.
In this section: