Gen C – in other words

‘Gen C’, ‘youth travellers’, ‘students backpackers’, ‘flashpackers’, ‘millennials’ and more…

Is Gen C travel about an age bracket, choice of luggage or frame of mind? What defines the new traveller of the 21st century? In these pages we aim to de-mystify the terms connected with this market and discuss how understanding the new Gen C traveller better can help destinations to reach out to this important market.

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