About the author

Peter Jordan, Founder, Gen C TravellerPeter Jordan

Since starting my first job as visitor information centre assistant in my home town of Canterbury, UK, I’ve been inspired to rise up, learn more about what drives visitors to visit the places they visit, to spend their euros, pounds, dollars and yuan on the things they do and once they’ve done that, whether they encourage their friends and family to follow in their footsteps.

For the last year I have worked for the World Youth, Student and Educational Travel Confederation in Amsterdam and prior to that, for four years at the World Tourism Organization (UNWTO) in Madrid. In both of these jobs I have been privileged to work at the highest level of tourism policy making and travel widely to gain an understanding of what makes destinations tick, and what’s holding them back. I am also proud of having put youth travel firmly on the global tourism agenda with the creation in 2011 of the report The Power of Youth Travel, the San Diego Declaration (2012) and the UNWTO Recommendations on Youth Travel (2013).

I’m currently living and working in Amsterdam, the Netherlands as a freelance consultant and able to pursue a range of projects in PR, marketing and governance related to the field of youth, student and educational travel.

You can check out my LinkedIn profile here or drop me a line at genctraveller@gmail.com

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